Data Matters, Shipping Matters Even More

Published on February 5, 2024

Data is an integral part of our marketing process. It’s also a core part of our general decision-making process. But it isn’t the entire process.

Anyone who has spent time with me knows I love a good spreadsheet or chart. But if you make decisions based only on data, you’ll often miss out on some great opportunities.

Could you find the data to predict the success of a new tactic or idea?


But if it takes just as long to find the data to support your idea as it does to execute it, just ship it.

Ship fast, iterate often, and always measure.

Meet the Author

Ethan Thompson is a Divisional Marketing Manager for a global safety company. He has worked in the digital marketing field for 13 years and loves the challenges the ever-changing field brings. When he isn't exploring new digital marketing tactics at his desk, he's out exploring Western New York. During the warmer months, he can often be seen riding his bike around the Empire State and sampling the local beer selection.